วันพฤหัสบดีที่ 19 กันยายน พ.ศ. 2556

Why Good Health? Utility Analysis

As mentioned earlier, health, like any other durable goods, generates a flow of services. These services yield satisfaction, or what economists call utility. Your television set is another example of a durable good that generates a flow of services. It is the many hours of programming, or viewing services, your television provides that yield utility, not the set itself.



As a good, health is desired for consumption and investment purposes. From a consumption perspective, an individual desires to remain healthy because she or he receives utility from an overall improvement in quality of life. In simple terms, a healthy person feels great and thus is in a better position to enjoy life. The investment element concerns the relation between health and time. If you are in a positive state of health, you allocate less time to sickness and therefore have more healthy days available in the future to work and enhance your income or to pursue other activities, such as leisure. Economists look at education from the same perspective. Much as a person invests in education to enhance the potential to command a higher wage, a person invests in health to increase the likelihood of having more healthy days to work and generate income.

The investment element of health can be used to explain some of the lifestyle choices people make. A person who puts a high value on future events is more inclined to pursue a healthy lifestyle to increase the likelihood of enjoying more healthy days than a person who puts a low value on future events. A preference for the future explains why a middle aged adult with high cholesterol orders a salad with dressing on the side instead of a steak served with a baked potato smothered in sour cream. In this situation, the utility generated by increasing the likelihood of having more healthy days in the future outweighs the utility received from consuming the steak dinner. In contrast, a person who puts a much lower value on future events and prefers immediate gratification may elect to order the steak dinner and ignore the potential ill effects of high cholesterol and fatty foods.


Naturally, each individual chooses to consume that combination of goods and services, including the services produced from the stock of health, which provides the most utility. The isolated relation between an individual’s stock of health and utility is captured. Where the quantity of health, His measured on the horizontal axis and the level of utility, U, is represented on the vertical axis. The positive slope of the curve indicates that an increase in a person’s stock of health directly enhances total utility. The shape of the curve is particularly important because it illustrates the fundamental economic principle of the law of diminishing marginal utility. This law states that each successive incremental improvement in health generates smaller and smaller additions to total utility; in other words, utility increases at a decreasing rate with respect to health.

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